ACTIVATION
The Women's Golf Locker Room.
Golf has always had a locker room. But never one designed for women.
A new kind of gathering built around one simple idea: give women golfers and non-golfers a space of their own, off the course as much as on it: part clubhouse, part beauty bar, part editorial moment.
IN COLLABORATION WITH
AIEA GOLF
FOREO
FORMAT
In-person during
a Paris Golf Gallery Edition
CITY
Paris
PARTNER
Paris Golf Gallery
Birdieland
The project
During the latest edition of Paris Golf Gallery, Sunday Golfing Club brought this idea to life with The Women’s Golf Locker Room a new kind of locker room, imagined around everything that happens before the first swing.
The rituals. The mindset. The style. The confidence.
The idea was simple: what if the locker room became part of the experience?
A space to talk about preparation and performance, while bringing golf into conversation with fashion and beauty.
Inspired by the energy of Paris Fashion Week, the experience brought together conversations, golf, style and beauty.
AIEA GOLF showcased its collection, while FOREO brought skincare and wellbeing into a space where they had never traditionally belonged.
The result was more than a locker room.
It was a new way of experiencing golf — before the game even begins.
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