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OUR FOUNDERS
Françoise and Violaine are two media women. Two golf enthusiasts. One vision.
Together, they bring a unique ability to bridge the gap between golf tradition and modern brand language, understanding both the audience and the opportunity.
Françoise is a business leader with extensive experience in media and entertainment. From scaling iconic brands such as Gulli and Mezzo at Lagardère Active to serving as a Cannes Lions juror, she builds and expands international businesses at the intersection of content, culture and growth.
Violaine is a creative partnerships and brand content specialist working at the intersection of luxury, fashion, culture and media. At Hypebeast and Hypegolf, she leads premium brand campaigns and creative productions for international clients, blending storytelling, culture and brand strategy.
